The Apple Engineers Couldn't Believe It

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A New Level Of Product Design

TEAM LEADER, MULTIPLE GEOGRAPHIES / DISCIPLINES - PRODUCT DESIGN - STARTUPS - EMERGING TECHNOLOGY

Challenge

After publishing an article in Search Engine Watch calling for innovation, I was called upon to deliver same. 

Extreme Design

I used extreme design, blending various disciplines, to collaborate with hardware and software device experts to design and build the first brain to iPhone interface. It is my product - I developed the concept, technical framework, design, mapping algorithm, and feature set.

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Above is a high-level schematic. A hallmark of good design is making the product easy to use, irregardless of the complexity of the underlying technology. Only a couple of people in the world were capable to doing the development work.

Result

ESPforMe was covered in Search Engine Watch and Apple World Today.

Below are some iPhone screenshots. The wearable connects to the purple circle, which you can control, Ouija-like, to search and display Web sites. When you download the app, and don your brainwave headset, you can train it to read your thoughts, and then use your brainwaves to perform basic search, in concert with other users - hands free.

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