The $1B Design

Design For Customer Acquisition

FULL LIFECYCLE, TEAM MANAGEMENT, STRATEGY, DESIGN, TESTING, AND IMPLEMENTATION.

Problem

How do you get more customers to navigate a complex process to sign up for credit cards?

The answer is: micro-interactions!

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How We Did It

I led an agile, global team of 15 designers and developers to identify all kinds of [mostly] small, design, business, and usability issues. We fixed them using a special process I created that incorporated rapid prototyping and rigorous user testing.

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The Result

The new design had clearer messaging and interactions for multiple user types, which resulted in fewer user errors and abandonments. Customers can now re-use saved application data from any existing account when they apply for a new card, saving tons of time.

The result delivered $1B per year in direct revenue according to an official client report.

We tested lots of login options. This one worked best.

Customers can choose which data to use when they apply for a new card.