Internet Of Things

DIGITAL VENDING MACHINE

I led the design of the Diji-Touch - one of the first Internet of Things.

 

INTEGRATED MARKETING AND ECOMMERCE

A giant touch-screen display handles transactions, while multiple integrated technologies handle eCommerce, advertising, and marketing. Live video ads appear on the screen, drawing customers in.

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The World's Biggest iPhone?

Challenge

Sometimes projects get messed up. I was called in to fix this one for Digitas. The digital vending machine has a wide variety of technologies and experiences, all of them developed in silos. As a result the project was stalled.

Solution

I reviewed the features, built a master flowchart, created use cases, designed the user experience, and presented the result to the client. To do this I had to use multiple design techniques, and collaborate with many subject matter experts.

Result

The project was a hit!

And we got it done quickly.

The vending machine has a digital interface, integrated promotional videos, complete logistics and ecommerce, and facial recognition.