DIGITAL VENDING MACHINE
I led the design of the Diji-Touch - one of the first Internet of Things.
INTEGRATED MARKETING AND ECOMMERCE
A giant touch-screen display handles transactions, while multiple integrated technologies handle eCommerce, advertising, and marketing. Live video ads appear on the screen, drawing customers in.
The World's Biggest iPhone?
Sometimes projects get messed up. I was called in to fix this one for Digitas. The digital vending machine has a wide variety of technologies and experiences, all of them developed in silos. As a result the project was stalled.
I reviewed the features, built a master flowchart, created use cases, designed the user experience, and presented the result to the client. To do this I had to use multiple design techniques, and collaborate with many subject matter experts.
The project was a hit!
And we got it done quickly.
The vending machine has a digital interface, integrated promotional videos, complete logistics and ecommerce, and facial recognition.