Laserthread - Featured in Adweek / SocialTimes.
LED PRODUCT STRATEGY - VISUAL DESIGN - UX - MULTIPLE TEAMS ACROSS GEOGRAPHIES AND DISCIPLINES - STARTUPS - INNOVATION
I developed Laserthread as an antidote for people who are sick of social media. It is an iPhone app that spins multiple network connections into a unified messenger. It has advanced features including 4D chat, AR filters, and an integrated FaceTime map.
Product Design On Steroids
I led every aspect of design and development, working closely with a range of app experts in an agile mode. We kept documentation to a minimum, instead relying on clear communication and simple diagrams, as is the best practice for startups.
Complex functionality made super simple raises the bar for elegant design in an Apple platform product.
Beating Facebook and Instagram
I used the latest social and marketing techniques to drive downloads in an extremely competitive market.
With Facebook I got some very high engagement rates. Lots of work went into the creative and messaging. In one case, I even got views for an ad that had not been published!
In the fastest growing app market we even briefly beat Facebook and Instagram.
For videos - telling a story that resonates is critical. Sounds simple, but I had to go through lots of versions to arrive at the winner.
We got some pretty good numbers.