A Product That Beat Facebook AND Instagram?!

Laserthread - Featured in Adweek / SocialTimes.

I created Laserthread as an antidote for people who are sick of traditional social media. It is an iPhone app that spins multiple network connections into a unified messenger. It has advanced features including 4D chat, AR filters, and an integrated FaceTime map.

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Product Design On Steroids

I led every aspect of design and development, working closely with a range of app experts in an agile mode. We kept documentation to a minimum, instead relying on clear communication and simple diagrams, per the best practice for startups.

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Beating Facebook and Instagram

I used some specialized social and marketing techniques to drive downloads in an extremely competitive market.

With Facebook I got some very high engagement rates. Lots of work went into the creative and messaging. In one case, I even got views for an ad that had not been published!

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Videos

Here telling a story that resonates is critical. Sounds simple, but I had to go through lots of versions to arrive at the winner.

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We got some pretty good numbers.

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Result

Complex functionality made super simple raises the bar for elegant design in an Apple platform product. In the fastest growing app market we even briefly beat Facebook and Instagram.