Traditional UX Is Obsolete


Traditional UX Is Obsolete

Traditional UX doesn't work very well on today's multifaceted projects.

I developed ExD: Extreme Design that blends best practices from various disciplines.


1. Consulting: Why are you doing it?

I collaborate with stakeholders using a variety of management consulting techniques to clarify the business levers, goals, and metrics. It also unites the team around a shared vision.

2. Product strategy: What are you going to do?

Product strategy is a great way to ascertain product positioning, branding, and experience design opportunities. What features will be needed? What should NOT be done? Typical tasks involve business canvasing and market quadrant analyis.

3. Creative Concepting: What's the big idea?

I like thinking outside the box. I use techniques borrowed from creative agencies. If you don't have ideas, you're rearranging the deck chairs.

4. Agile UX: Show your chops.

Agile iterative design refines requirements and designs at increasing levels of fidelity. It's critical to have continuous feedback from customers along the way. There are lots of activities and deliverables and software tools that can be plugged in as needed.

5. Validate with real customers.

Building and testing an MVP - either remote moderated, local, actually any kind at all - is critical for validating the design concepts.

6. Detailed design: Make sure it can be built.

A detailed design spec and style guide should reflect the needs of the people using it. The level of detail, kinds of content, and relationship to other workstreams are critical for the success of the project.

7. Implementation and follow through.

Build it, and be on hand to do Q/A as needed to ensure it is built the right way.